Market Research
YouTube is a competitive space. By conducting an audit of competitors, you can see how your channel could ultimately measure up and identify opportunities.
Conduct a competitive analysis listing your competitors strengths and weaknesses. Identify their marketing objectives and what strategies they are using to achieve them.
Note: Please take a moment to WATCH the video before you start the assignment. Your competitive analysis should be of 3 competitors (existing YouTube channels already in the marketplace).
If you are unable to find specific information on your competitors as mentioned in the video, just focus on the information you can find.
Helpful Links
Competitor Analysis on YouTube
By identifying your competition and top performing channels in your niche, you start to see trends that will help your channel grow.
How to Analyze YouTube Competition
Assignment Scoring
Scoring Criteria
- Following Instructions
- Quality Research
- Detailed Information
- Spelling & Grammar
Once you upload an assignment, you can move on to the next assignment.
Format
The competitive analysis should 1 to 2 pages, single-spaced in an essay format submitted in a .doc, .docx or .pdf below.
Due Date
This is a self-paced digital learning experience. Please complete as soon as possible to move on to the next assignment.