Market Research

YouTube is a competitive space. By conducting an audit of competitors, you can see how your channel could ultimately measure up and identify opportunities.

Conduct a competitive analysis listing your competitors strengths and weaknesses. Identify their marketing objectives and what strategies they are using to achieve them.

Note: Please take a moment to WATCH the video before you start the assignment. Your competitive analysis should be of 3 competitors (existing YouTube channels already in the marketplace).

If you are unable to find specific information on your competitors as mentioned in the video, just focus on the information you can find.

Helpful Links

Competitor Analysis on YouTube

By identifying your competition and top performing channels in your niche, you start to see trends that will help your channel grow.

@Derral Eves

How to Analyze YouTube Competition

How to Analyze YouTube Competition to Grow Your Channel

@Dream Cloud

Assignment Scoring

Scoring Criteria

  • Following Instructions
  • Quality Research
  • Detailed Information
  • Spelling & Grammar

Once you upload an assignment, you can move on to the next assignment.


The competitive analysis should 1 to 2 pages, single-spaced in an essay format submitted in a .doc, .docx or .pdf below.

Due Date

This is a self-paced digital learning experience. Please complete as soon as possible to move on to the next assignment.