This Kitchen

is where it

all begins…

A Mouthwatering Digital Learning Experience!

Welcome to the Podclass Kitchen, a 14-day digital learning experience for college students.

Creativity is the most important ingredient as students cook up an effective market strategy.

In this highly interactive digital learning experience, students work to create content and a market strategy around the launch of a new YouTube cooking channel. From rapid ideation to full-scale execution, students must craft a brand identity while producing compelling, insight-driven content that generates real-world results.

Students will also develop an understanding of consumer motivations and decision processes by gaining insight into the consumers who surround them, such as friends and family. Join us in this action-packed, pressure cooker as we open our doors to college students across the country.

1. Brand Identity

Create a yummy brand identity for a new YouTube cooking channel that looks delicious to your audience.

2. Market Strategy

Students will outline objectives, strategic initiatives and tactics for the promotion of their new channel.

3. Content Creation

It’s time to choose a Co-Host and whip up some fresh content with the recording of your first cooking video!

What’s on the menu?

Just some of what you can expect during the 14-day experience…

Brand Identity

Students will create a compelling brand name and tagline for a new YouTube channel giving potential viewers a sneak peek at what to expect as they dive into fresh content.

Design Thinking

Provide a written rationale to accompany your YouTube channel icon and banner incorporating topics such as symbolism, style, typography, color theory and more.

Market Research

Conduct a competitive analysis listing your competitors strengths and weaknesses. Identify their marketing objectives and what strategies they are using to achieve them.

Marketing Plan

Students will carefully craft a marketing plan that will outline their objectives, strategic initiatives, and tactics for the promotion their new YouTube cooking channel.

Effective Communication

Choose a Co-Host for your new YouTube channel that will help bring balance to your show and make the Podclass journey that much more enjoyable!

Content Creation

Students will apply various approaches to idea generation, prototyping and creative development for the recording of the first episode of their new cooking video.

Real-Time Leaderboard

Our digital learning experience features a real-time leaderboard to track each student’s performance and enhance the competition.

Rank-Based Scoring

Podclass uses rank-based scoring to score each assignment. This type of evaluation should inspire you to maximize your performance.

24 / 7 Technical Support

Students can communicate with us directly using the chat tool or message thread located in the bottom right-hand corner of every page.

East-to-use Workflow

Our curriculum management system is a modern interface, featuring enhanced visuals and supporting videos to help teams effectively manage their assignments through a transparent and easy-to-use workflow.

24/7 Technical Support!

Students can communicate with us directly using the chat tool located at the bottom right-hand corner of every page.

How do assignments work?

After an assignment is completed, you will typically receive approval in 30-minutes or less. No points will be awarded on approval.

Assignments are scored and points are awarded within 48-hours of receiving a particular assignment from all students.


Upload Assignment

Using the curriculum management system, simply upload the assignment in the correct format when completed.


Get Approval

Once we verify the assignment is completed correctly, you will be able to move on to the next task.



Once all students have completed a particular assignment, you will receive a scoring notification in your email inbox.

Ready to get started?

On Your Marketing, Get Set, Go!