is where it
A Mouthwatering Digital Learning Experience!
Welcome to the Podclass Kitchen, a 14-day digital learning experience for college students.
Creativity is the most important ingredient as students cook up an effective market strategy.
In this highly interactive digital learning experience, students work to create content and a market strategy around the launch of a new YouTube cooking channel. From rapid ideation to full-scale execution, students must craft a brand identity while producing compelling, insight-driven content that generates real-world results.
Students will also develop an understanding of consumer motivations and decision processes by gaining insight into the consumers who surround them, such as friends and family. Join us in this action-packed, pressure cooker as we open our doors to college students across the country.
1. Brand Identity
Create a yummy brand identity for a new YouTube cooking channel that looks delicious to your audience.
2. Market Strategy
Students will outline objectives, strategic initiatives and tactics for the promotion of their new channel.
3. Content Creation
It’s time to choose a Co-Host and whip up some fresh content with the recording of your first cooking video!
What’s on the menu?
Just some of what you can expect during the 14-day experience…
Our curriculum management system is a modern interface, featuring enhanced visuals and supporting videos to help teams effectively manage their assignments through a transparent and easy-to-use workflow.
How do assignments work?
After an assignment is completed, you will typically receive approval in 30-minutes or less. No points will be awarded on approval.
Assignments are scored and points are awarded within 48-hours of receiving a particular assignment from all students.
Using the curriculum management system, simply upload the assignment in the correct format when completed.
Once we verify the assignment is completed correctly, you will be able to move on to the next task.
Once all students have completed a particular assignment, you will receive a scoring notification in your email inbox.
Ready to get started?
On Your Marketing, Get Set, Go!